After a post on Twitter, which presented several images of a cute and bright girl from smartphones in her hands, social networks literally exploded. Well, such is the fate of many projects, but something unusual happened to Samantha. Thus, 3D Samantha is one of the projects that were created, brought to the final result, but were never used by the company for one reason or another. To date, the page with the description of the project has already been deleted, however, a detailed description of the character and the mention of people who actually work in Lightfarm allow us to conclude that it is real. The description and images of the character were most likely found by Twitter user on one of the archive pages of Lightfarm, a design company that worked with Samsung-affiliated marketing organization Cheil. Where did Samantha come from, if she herself Samsung never used a potential virtual assistant in a marketing campaign? This attractive girl with graceful manners and a simple but sophisticated style, although not quite real, has already managed to truly penetrate the imagination of social media users. It's not about a new product or acquisition, but about a virtual 3D character that hasn't even been used by the brand for its intended purpose. The South Korean company Samsung unwittingly appeared in social media feeds and on news sites. A cute character that Samsung abandoned, unexpectedly for the company itself, won the hearts of users.
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